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Design
Dive into Hyundai's exceptional design philosophy.
Design Philosophy
Sensuous Sportiness - Evolution of Hyundai’s design identity.
Design direction: Sensuous Sportiness
Since 2018, Hyundai has embraced the design philosophy of "Sensuous Sportiness," which seamlessly blends cutting-edge solutions with captivating emotional appeal. It focuses on integrating our taste and vision into the inherent beauty, structure, proportion, and styling of cars.
Structure
Innovative design that crosses the boundaries of function and form.
Proportion
Design that uses ratio to express the car's personality
Styling
Harmony embodied in pure volume and sharp lines
Hyundai's Signature look
We approach our designs with a chess-like strategy. Instead of maintaining a consistent family look across the (entire) lineup, we offer a variety of designs that cater to customers' unique lifestyles and preferences, similar to the diverse chess pieces on a chessboard. Hyundai cars may vary in appearance, but design details like pixel lights present them as a cohesive group while maintaining their individual roles and personalities.
Hyundai's EV design message: A Timeless Value
We seek inspiration from the past, shaping a timeless, meaningful connection to create cars for the future. Hyundai's design philosophy takes us on an engaging journey, seamlessly blending design into people's lives as it adapts and evolves alongside them. This reflects our distinctive viewpoint on the definition of "Timeless Design".
A new icon of the EV era: IONIQ
The IONIQ models offer an innovative and efficient car experience with a strong emotional appeal. It features a unique design signature called Parametric Pixel, which visually connects all IONIQ models. Parametric pixel represents a link between the digital and analog worlds, connecting different eras and generations. This design element is applied to the lamps, showcasing Hyundai's distinctive identity in electric vehicles (EVs).
Optimal typology: Seamless Horizon
Seamless Horizon stretches across the vehicle's front, inspired by the transition from night to morning and symbolizing the intersection of future and present in Hyundai's design. The seamlessly designed one-piece lamp signature, like the frameless doors and flush-type door handles, showcases the perfect blend of technology and art. Hyundai's vision for seamless future mobility design achieves a harmonious balance, complementing the prominent grille design.
The concept car SEVEN embodies
Hyundai's design philosophy and incorporates all the key features of the IONIQ models, including
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Future Mobility
Introducing innovative mobility solutions, we revolutionize the way we move to fuel progress for humanity.